No one logged in. Log in
Print RSS

The Freelance Writers Blog

How to Create Money-Making Customer Testimonials

Francesca Yates - Saturday, July 17, 2010
This blog is going to tell you how to get money-making, deal-closing testimonials from your customers, instead of the lackluster  testimonials you've been forced to use. Our process of developing great customer testimonials will surprise you in its elegant simplicity and its amazing effectiveness. 

First, let's go back in time for a moment

My partner and husband  Duncan Yates and I are professional Internet writers and website content writers (hence our company name: Freelance Writers Dot US).  We have worked at the craft of advertising writing for over 25 years. Our lives as professional writers are divided dramatically into two parts--what we did before the Internet and everything we've been doing after the Internet dramatically arrived.

Before the Internet, we were direct marketing copywriters (a.k.a. direct response copywriters) and focused almost exclusively on B2B and B2C direct mail campaigns. As highly disciplined direct mail copywriters, the objective of our copywriting was to excite the reader so much about the product or service that they were compelled to take immediate action such as ordering, requesting information or returning the business reply card. How well we did our job was reflected in large part by the response rate of our target market.

What does this have to do with money-making customer testimonials?

An important ingredient for success in a direct mail campaign, as well as a website, is customer testimonials. The more, the merrier. Customer testimonials have always been a powerful sales-closing technique whether you're selling door-to-door, on interactively on the Internet.  As website content writers, we have found that testimonials are even more important online. They serve the important function of building confidence in potential buyers who may never have heard of you or your company and convincing them to buy from you even though you may be 3,000 miles away.

All customer testimonials are not created equal

Not by a long shot. There are three main types of testimonials, and and they vary widely in effectiveness.

Anonymous Testimonials
The more dramatic the claims are about the effectiveness of a product, the weaker the testimonials are.  Think of the "Lose 10 Pound of Ugly Fat Overnight" type of websites with suspiciously enthusiastic, yet anonymous, testimonials from "D.K., Atlanta" or "Housewife, N.Y.C."  The reason they are so suspicious is because they are usually fake. 

Typical Testimonials
They usually read something like, "Thanks for the great work you did!"  from "Mary Smith, Seattle, WA".  This type of testimonial is much better than "D.K. Atlanta," but it's got a long way to go before it can be considered a money-maker.

Money-Making Testimonials
These are testimonials that work hard for you and help your prospects make the final decision to buy from you. They are powerful, money-making deal-closers. They are longer than most testimonials because they have detailed information about the customer's experience with your company. They have the ring of authenticity to them. And they are signed by people with real names from real cities. B2B testimonials are signed by a real person with a name, a title, a company name, and a city and state.  You know you're reading the truth. That's why these testimonials are such great deal closers.

How can you get money-making testimonials from your customers?

If you're like most business professionals, you can only think of one way to get customer testimonials--you ask them to write one.  It may seem like a logical approach, but it's actually a big mistake.  Here's why:

1.  Your customers usually won't write a testimonial for you.  They say yes initially, but it's just not a priority for them. So they keep procrastinating. You don't remind them because you don't want to appear needy.  Time goes by, your customer completely forgets to write it, and you're too embarrassed to remind him. Sound familiar?

2. When your customers actually write a testimonial, it's not very inspirational or persuasive. It doesn't reflect the customer's genuine enthusiasm for your company. That's because most people aren't comfortable writing...anything!  Regardless of how pleased they are with your company, regardless of how many people they've referred to you, they don't know how to convey their feelings in writing. You can't just call them and say,  "Hey, you're testimonial was terrible. You're gonna have to make it better."  So you're stuck with a lousy testimonial.

Our 100% Fool-Proof Process for Getting Money-Making Testimonials from your Customers

Instead of asking your customers to write a testimonial, we interview them by phone and summarize their comments as a testimonial. They review our summary, revise it if necessary, and approve it. With our interview process, there's no need to wait for customers to write their own testimonials or nag them. And there's no need to settle for mediocre testimonials. As a third-party interviewer, we create a comfortable setting for your customers to talk honestly.

We have so much fun performing this service for our clients, because  the result is always money-making customer testimonials. Our clients are always thrilled and amazed that the testimonials are so powerful and genuine. A client in Atlanta--Elisabeth Jonas, owner of Encore Fundraising-- told us that the testimonials we developed  from interviews with over 30 of her customers had re-energized her sales force and given them more confidence when they made sales calls. Our client and SEO specialist, Evan Caulfield, Cybermed Marketing, summed up the testimonial interviews we've conducted with his clients in one word: "Awesome!"

"The Strongest Selling Point on my Website."

One of Cybermed Marketing's clients praised us for our website content writing and our customer testimonial service:

"You certainly taught me the selling power of professional website content writing! I appreciate all the great writing Freelance Writers Dot US did for our new website. I also thank you for interviewing ten of our customers and getting the wonderful testimonials that are now featured on our site. New customers are always telling me that they go to our Car Trendz website, read all the testimonials and feel confident that I will do a great job on their vehicles, too. I'm firmly convinced that our testimonials are the strongest selling point on my website.   Before my new website and the testimonials you got from my customers, new customers came from the local neighborhood.   I firmly believe that the testimonials have helped attract business from a wider geographic area. Some of my customers drive two hours to bring their car to me.  That never happened before. By the time they get here, they are already pre-sold and eager for us to do the work."   -- Tai Nguyen, Owner, Car Trendz, Alexandria, VA

We don't put words in your customer's mouth. We just ask the right questions, and they answer.

Step #1. You compile a list of satisfied customers you want us to interview. You contact each one to get their permission for us to interview them about their experience with your company.

Step #2.
  You give us the list of customers who agreed to be interviewed. Next to each customer's name, you write specific notes like, "Be sure to ask him about our deluxe service. He was thrilled with it." or "Be sure to ask him how we compared to the last company they worked with."

Step #3. 
We contact your customers by email or telephone and schedule a brief telephone interview -- 10-15 minutes max.

Step #4.  We interview each of them, asking specific questions that will generate solid details and a strong testimonial.

Step #5.  We summarize your customer's comments into a testimonial and email it to him along with a short Approval Form for his signature. We encourage your customers to revise their testimonial if it doesn't accurately reflect our interview. We've found that customers rarely change the testimonials we prepare, because we always listen carefully, take good notes and accurately summarize their comments.

Step #6.  Your client emails us the approved testimonial.  We then forward it to you. You now have the first of many money-making customer testimonials. Each will become a 24/7 sales closer on your website and other marketing materials.

Simple process...incredible results

Take advantage of our proven system to increase leads and sales on your website with customer testimonial marketing. Contact us today for more information about money-making customer testimonials.
order newport cigarettes online commented on 30-Aug-2012 09:56 AM
I constantly spent my half an hour to read this website's articles or reviews all the time along with a mug of coffee.
newport cigaretts commented on 30-Aug-2012 09:56 AM
I like the valuable info you provide for your articles. I'll bookmark your weblog and check once more right here regularly. I'm somewhat certain I'll learn a lot of new stuff proper right here! Good luck for the next!
nat sherman mcd commented on 04-Sep-2012 09:09 PM
What's Taking place i am new to this, I stumbled upon this I've found It absolutely useful and it has aided me out loads. I'm hoping to contribute & assist other customers like its helped me. Great job.
Mariel commented on 08-Sep-2012 11:01 AM
Very good post. I'm experiencing many of these issues as well..
Ivy commented on 27-Sep-2012 12:36 AM
Seriously, such a beneficial webpage.
Anonymous commented on 21-Oct-2012 04:13 PM
I am very happy to read this. This is the type of manual that needs to be given and not the accidental misinformation that's at the other blogs. Appreciate your sharing this greatest doc.halogen oven review
Anonymous commented on 22-Oct-2012 12:21 PM
Thanks for helping out, excellent information. "Whoever obeys the gods, to him they particularly listen." by online
Anonymous commented on 22-Oct-2012 04:53 PM
Thank you, I've recently been looking for information about this subject for ages and yours is the greatest I have found out till now. But, what concerning the conclusion? Are you sure in regards to the source?best Dehumidifier | best coffee grinder |Best Generator |best Humidifiers |best leaf blower | paint sprayer reviews
ugg boots on sale commented on 13-Nov-2012 07:24 AM
the sides. Action six -Finishing touches:Increase a ribbon and voila! A uniquely amazing current which is equally as pleasurable to take a look at since it is usually to open up!Phase seven -Bigger Deals?No issue! Tile your impression -many more compact photographs on 1 page- and print a number of sheets to suit your preferred measurement. Trim the edges and tape the sheets jointly around the bottom just before you begin to wrapugg crochet boots infant array . Phase eight -Repeat for all of your presents!Really extraordinary, we have to say!Would like to consider it to your up coming degree? Print many copies on the similar impression. Line them up very carefully so when they are stacked together- they generate the whole picture (See image overdiscount uggs .white ugg boots )?
ugg boots outlet commented on 14-Nov-2012 08:05 AM
your items a specialist really feel short ugg boots . Action three -Measure your offerMake certain you might have sufficient paper to include the complete box.ugg discount Your community photocopy area allows you to print 11" x17" or much larger from the USB. TIP- print multiples from the identical impression for more substantial offers (see action seven)ugg suburb crochet boot review . They are often tiled jointly or overlapped. Move four -Place the pictureTake note of the way you want your impression put about the box . No level in placing essentially the most amazing a part of your image to the bottom with the box- place it up leading exactly where every person can see it!Stage five -Tape into area:Go on and wrap while you would a standard deal, taping the bottom and folding
prarpescemn commented on 11-Dec-2012 04:50 PM
pozyczka bez bik wroclawbocian pożyczki
prarpescemn commented on 11-Dec-2012 04:58 PM
kredyt w 15 minut
kredyt bez bik
firmy udzielajace pozyczek pozabankowych
pożyczki bez bik
kliknij, aby zobaczyć ten dokument
pozyczka bez zaswiadczenia
pożyczka 6000 zł
kredyt na dowolny cel
dobra pozyczka opinie
kredyt bez bik
white mother of the bride dresses commented on 13-Dec-2012 11:32 AM
most notable 10 members together with the optimum range of votes will acquire:one. 18-spool Variety of Twin Obligation XP All-purpose thread from Coats Clark twoindian wedding favors . Ticket to your Expo, Sunday Feb 28 (journey to Expo not integrated)three . An invite to product (or have their garment modeled) from the stay Pink Red Style Demonstrate,pink prom dresses pink prom dresses February 28 on the Sewing and Stitchery Expo in Puyallup, WA. (journey to Expo not included-see guidelines regulations4affordable wedding dress affordable wedding dress . BurdaStyle Bow-Tie Package and Natural T-shirtGrand Prize: one. 50-spool Choice of Twin Obligation XP All-purpose thread from Coats Clark two. Amy Butler reward bundle which include material from new "Love"collection threelong gown dress long gown dress . Ticket for the Expo, Sunday Feb 28 (journey to Expo
RusDfkey commented on 15-Dec-2012 02:05 PM
In 2012 and have a new special edition the Cheap Kevin Durant Shoes pink color will be put on sale agenda,Air Max 2013 this designKobe Office Shoes inspiration sourceIn the annual Kevin Durant Shoes Nike and Kay Yow/WBCA of breast cancer foundation color, devote oneself to to everyone together for Cheap KD Shoes women's cancer common struggle. This shoe body still is our common pink department, distinctive is the tongue and ankle part joined the interesting pearl pattern. Pink magicCheap KobeKobe Shoes 2012 affix match the black Swoosh, a major concern is shoes Cheap KD 4聽insole and outsole crystal color and shoe body colour one. This is expected to soon listed for sale like friend can pay close attention to.

RusDfkey commented on 23-Dec-2012 11:12 PM
Kobe Shoes
Kobe 8 Shoes

LEBRON and basketball shoes will be the main Nike basketball shoe performance technology set at a suit. Cheap Lebron 9 Shoes and perfect annotation LEBRON James a perimeter player playing style, vamp adopted Flywire fly line technology and Hyperfuse structure, this in the Nike basketball shoes is in is the first, bring good support, and at the same time, Max Air 180 units and Nike Zoom unit combination, bring more comfortable wearing experience and response more fast damping function."The previous shoes strive to highlight Lebron 9 Galaxy all-round player strength advantages, from the very beginning design LEBRON 9, we hope to break this model,"Nike basketball shoe designer Jason Petrie said, "LEBRON in the game show rare speed, sensitivity and combination of forces, my goal is to he equipped with a pair of basketball shoes, help him to maximize the advantages, through the maximum use of our outstanding innovation achievement."Shoes design special adopted聽Lebron 9 Elite聽this my opinion, will be for the first time Flywire fly line technology and Hyperfuse structure together. Hyperfuse structure can bring excellent permeability and super wear resistance, this structure is three different fusion material layer into a composite material, make a nearly seamless one-piece shoe surface, which greatly reduced the shoes weight, also do not break protection function. Tightly around the foot of bottom equipment combined with Flywire fly line 3.0 technology, more strength, locking support function stronger. This lightweight shoe is James in the field the symbol of power and speed.聽Carefully cast into the bottom of the formation of a unique hybrid suspension system. Foot heel of Max Air 180 units are used to ease the impact, and forepaw the Nike Zoom unit would bring fast response function, combination, at the players when impact protection. Composite bow pad in reducing the insole weight at the same time, also provides effective torsional strength and support.聽Other elements, such as engineering textile flank, inspiration comes from Nike Pro Combat the inner packing, asymmetric lace design, foot heel of pull-in, guarantee on both sides of the stability of the diagonal brace and outsole bending groove for James ninth signature shoe bring unbeatable outstanding performance. James I for LEBRON and contains various signature details, including personal new signs, tongue signature on design and unique outsole design, all mean besides appreciated and identity.聽For the first time, lebron James signature shoes will also get through Since October 11, can be in preview LEBRON 9, how different designs for choice. On October 25, up can be in China, Europe, Japan and the United States through the Lebron 10 Elite purchase. Can be taken from NIKEiD in three limit time for LEBRON 9.

Kobe Shoes
Cheap Air Griffey
Nike Lebron Outlet

bridal gowns commented on 26-Dec-2012 06:29 PM
then you certainly have to truly pick out receiving the very best from the red skinny denims from your ideal on the companies. Be sure which you go all around not in white tops once you re sporting red skinny denims. Black will be the only mixture that is certainly ideal. Like that, some new factors might get integrated into fashion pretty much from time to time . one to the newest aspects in nowadays s type could be the. You will discover essentially red skinny denims for women that initial grew to become recommended. evening wear discount evening wear discount the creator is coming shortly. For that initially time at any timedesigner wedding gowns designer wedding gowns , the yearly Caribbean Rum Beer Festival will likely be held in Grenada. Soon after two consecutive a long time in,wedding dresses for plus sizes wedding dresses for plus sizes the festival is heading
cheap fake watches commented on 11-Jan-2013 03:05 PM
restrict and willpower. The buy fluctuates for almost any presented with yr. Paul SweeneyYou can use thermography, one of the most latest craze though from the letterpress sector, to print a wordings with golden inkreplica watches . replica Pershingreplica panerai However, utilize the more mature ink in a mild embellished foundationbreitling replica watch . To possess a official and advanced appear, engrave the actual letters in a copper location painted utilizing shades linked with gold.tag heuer replica watch Components :breitling watches copy Adorn the invitations having a satin or material ribbon. Accessory it in addition to a metallic ribbon and bow, round difficult disks or flower styles in the direction of emboss the initials from the people today of honour. You might also customise the decoration about the bows together with the
fake watches commented on 15-Jan-2013 02:11 PM
you with simple criticism and praise about certain objects fake rolex . For this reason explanation, buyer operate weblogs and community forums could be the area for you personally to acquire specifics of any item that you are thinking about getting.replica breitling Visitor Blogger: PhotojojoReindeer and Santa Claus wrapping paper snoozefest!Change items up this calendar year together with your quite possess Do it yourself photographic wrapping paper.copy rolex watches It is a present in and of alone - particularly if it really is acquired your lovely mug on it. Your pals and loved ones will certainly desire to help you save your crafty wrapping. Possibly they will even regift it!Why it truly is interesting:Cuz you happen to be great! Which is an ideal approach to
Anonymous commented on 28-Jan-2013 04:32 AM
Just wish to say your article is as surprising. The clarity in your post is simply great and i can assume you are an expert on this subject. Fine with your permission let me to grab your feed to keep updated with forthcoming post. Thanks a million and please carry on the enjoyable work.

Post a Comment

Captcha Image

Trackback Link
Post has no trackbacks.

Recent Posts