No one logged in. Log in
Print RSS

The Freelance Writers Blog

How to Create Money-Making Customer Testimonials

Francesca Yates - Saturday, July 17, 2010
This blog is going to tell you how to get money-making, deal-closing testimonials from your customers, instead of the lackluster  testimonials you've been forced to use. Our process of developing great customer testimonials will surprise you in its elegant simplicity and its amazing effectiveness. 

First, let's go back in time for a moment

My partner and husband  Duncan Yates and I are professional Internet writers and website content writers (hence our company name: Freelance Writers Dot US).  We have worked at the craft of advertising writing for over 25 years. Our lives as professional writers are divided dramatically into two parts--what we did before the Internet and everything we've been doing after the Internet dramatically arrived.

Before the Internet, we were direct marketing copywriters (a.k.a. direct response copywriters) and focused almost exclusively on B2B and B2C direct mail campaigns. As highly disciplined direct mail copywriters, the objective of our copywriting was to excite the reader so much about the product or service that they were compelled to take immediate action such as ordering, requesting information or returning the business reply card. How well we did our job was reflected in large part by the response rate of our target market.

What does this have to do with money-making customer testimonials?

An important ingredient for success in a direct mail campaign, as well as a website, is customer testimonials. The more, the merrier. Customer testimonials have always been a powerful sales-closing technique whether you're selling door-to-door, on interactively on the Internet.  As website content writers, we have found that testimonials are even more important online. They serve the important function of building confidence in potential buyers who may never have heard of you or your company and convincing them to buy from you even though you may be 3,000 miles away.

All customer testimonials are not created equal

Not by a long shot. There are three main types of testimonials, and and they vary widely in effectiveness.

Anonymous Testimonials
The more dramatic the claims are about the effectiveness of a product, the weaker the testimonials are.  Think of the "Lose 10 Pound of Ugly Fat Overnight" type of websites with suspiciously enthusiastic, yet anonymous, testimonials from "D.K., Atlanta" or "Housewife, N.Y.C."  The reason they are so suspicious is because they are usually fake. 

Typical Testimonials
They usually read something like, "Thanks for the great work you did!"  from "Mary Smith, Seattle, WA".  This type of testimonial is much better than "D.K. Atlanta," but it's got a long way to go before it can be considered a money-maker.

Money-Making Testimonials
These are testimonials that work hard for you and help your prospects make the final decision to buy from you. They are powerful, money-making deal-closers. They are longer than most testimonials because they have detailed information about the customer's experience with your company. They have the ring of authenticity to them. And they are signed by people with real names from real cities. B2B testimonials are signed by a real person with a name, a title, a company name, and a city and state.  You know you're reading the truth. That's why these testimonials are such great deal closers.

How can you get money-making testimonials from your customers?

If you're like most business professionals, you can only think of one way to get customer testimonials--you ask them to write one.  It may seem like a logical approach, but it's actually a big mistake.  Here's why:

1.  Your customers usually won't write a testimonial for you.  They say yes initially, but it's just not a priority for them. So they keep procrastinating. You don't remind them because you don't want to appear needy.  Time goes by, your customer completely forgets to write it, and you're too embarrassed to remind him. Sound familiar?

2. When your customers actually write a testimonial, it's not very inspirational or persuasive. It doesn't reflect the customer's genuine enthusiasm for your company. That's because most people aren't comfortable writing...anything!  Regardless of how pleased they are with your company, regardless of how many people they've referred to you, they don't know how to convey their feelings in writing. You can't just call them and say,  "Hey, you're testimonial was terrible. You're gonna have to make it better."  So you're stuck with a lousy testimonial.

Our 100% Fool-Proof Process for Getting Money-Making Testimonials from your Customers

Instead of asking your customers to write a testimonial, we interview them by phone and summarize their comments as a testimonial. They review our summary, revise it if necessary, and approve it. With our interview process, there's no need to wait for customers to write their own testimonials or nag them. And there's no need to settle for mediocre testimonials. As a third-party interviewer, we create a comfortable setting for your customers to talk honestly.

We have so much fun performing this service for our clients, because  the result is always money-making customer testimonials. Our clients are always thrilled and amazed that the testimonials are so powerful and genuine. A client in Atlanta--Elisabeth Jonas, owner of Encore Fundraising-- told us that the testimonials we developed  from interviews with over 30 of her customers had re-energized her sales force and given them more confidence when they made sales calls. Our client and SEO specialist, Evan Caulfield, Cybermed Marketing, summed up the testimonial interviews we've conducted with his clients in one word: "Awesome!"

"The Strongest Selling Point on my Website."

One of Cybermed Marketing's clients praised us for our website content writing and our customer testimonial service:

"You certainly taught me the selling power of professional website content writing! I appreciate all the great writing Freelance Writers Dot US did for our new website. I also thank you for interviewing ten of our customers and getting the wonderful testimonials that are now featured on our site. New customers are always telling me that they go to our Car Trendz website, read all the testimonials and feel confident that I will do a great job on their vehicles, too. I'm firmly convinced that our testimonials are the strongest selling point on my website.   Before my new website and the testimonials you got from my customers, new customers came from the local neighborhood.   I firmly believe that the testimonials have helped attract business from a wider geographic area. Some of my customers drive two hours to bring their car to me.  That never happened before. By the time they get here, they are already pre-sold and eager for us to do the work."   -- Tai Nguyen, Owner, Car Trendz, Alexandria, VA

We don't put words in your customer's mouth. We just ask the right questions, and they answer.

Step #1. You compile a list of satisfied customers you want us to interview. You contact each one to get their permission for us to interview them about their experience with your company.

Step #2.
  You give us the list of customers who agreed to be interviewed. Next to each customer's name, you write specific notes like, "Be sure to ask him about our deluxe service. He was thrilled with it." or "Be sure to ask him how we compared to the last company they worked with."

Step #3. 
We contact your customers by email or telephone and schedule a brief telephone interview -- 10-15 minutes max.

Step #4.  We interview each of them, asking specific questions that will generate solid details and a strong testimonial.

Step #5.  We summarize your customer's comments into a testimonial and email it to him along with a short Approval Form for his signature. We encourage your customers to revise their testimonial if it doesn't accurately reflect our interview. We've found that customers rarely change the testimonials we prepare, because we always listen carefully, take good notes and accurately summarize their comments.

Step #6.  Your client emails us the approved testimonial.  We then forward it to you. You now have the first of many money-making customer testimonials. Each will become a 24/7 sales closer on your website and other marketing materials.

Simple process...incredible results

Take advantage of our proven system to increase leads and sales on your website with customer testimonial marketing. Contact us today for more information about money-making customer testimonials.
value of gold commented on 26-Dec-2013 02:24 PM
Good day! Do you know if they make any plugins to safeguard against hackers? I'm kinda paranoid about losing everything I've worked hard on. Any tips?gold sales[/url]
what is acne commented on 27-Dec-2013 08:28 AM
I really like your blog.. very nice colors & theme. Did you make this website yourself or did you hire someone to do it for you? Plz answer back as I'm looking to create my own blog and would like to know where u got this from. kudoshow to remove pimples[/url]
iherb coupon code commented on 30-Dec-2013 10:03 PM
Having read this I believed it was very informative.
I appreciate you finding the time and energy to put this informative article together.

I once again find myself personally spending way too much time both
reading and leaving comments. But so what, it was still worth
international removals commented on 02-Jan-2014 12:52 AM
They operate from China and Russia, and are totally without morals or scruples.
Generic drugs manufacturer has to remember that generic drugs appearance should not be same like
the branded drug, so that customer can easily distinguish between them.
As Well, I in truth need to guess online football coach
out to football are rallied around her. As long as
you get them pre-approved, they can be used to
fulfill court mandates when one has already been
charged for breaking the law.
beach bar custom parking sign metal sign from redeye laserworks commented on 13-Jan-2014 02:15 PM
I can learn about this all day!! I really hope you have an RSS feed I
could possibly subscribe to. I've been really researching on the
net relating to articles when it comes to wordpress themes for
photographers with shopping cart.
omega c 10w citrus juicer commented on 14-Jan-2014 12:19 AM
Have you got any other content having to do with this
particular one??! I would personally would like to look for
more info on this article!!!! Anyways, I enjoy your current blogposts, however I have to even more help and advice about juicers
vera wang at kohl's. Bless you!!!
antiaging food reverse aging commented on 14-Jan-2014 08:31 AM
Man,awesome web site you have right here. A lot of cool stories
combined with specific facts!!! Do you provide any expert articles involving organic vs
conventional foods chart?
seura waterproof hydra television commented on 14-Jan-2014 02:03 PM
Do you got other blog posts affiliated with this particular one???
I would personally want to study a little more about this excellent area!!!!
I really really love your main content,
regardless I have to significantly more info on new cool gadgets for boys.
choose high ctr for ppc campaign commented on 15-Jan-2014 11:01 AM
Remarkable posts and type of article writing.
There's no doubt that I'll check back on this site down the road and see what else you've got in store!
;-) I'm just intending to find if I truly may obtain all
things in regards to online multilevel marketing network marketing!!
omega 02 Pulp ejector juicer commented on 16-Jan-2014 08:24 AM
Do you got any other publications correlated to this one??!
We would prefer to investigate more details on
this amazing subject! I truly like the blog posts, regardless I
need to get additional information relating to compare breville omega juicers.
Appreciate it!!!
Malden Babys First year collage Picture frame commented on 16-Jan-2014 12:31 PM
Man,cool blog you have got right here. Heaps of
high-quality articles combined with useful advice!!! Do you already have
any information with reference to wordpress editing
same day loans commented on 17-Jan-2014 12:14 PM
Hello there, I found your blog by the use of Google while searching for a comparable matter,
your site came up, it looks great. I've bookmarked it in my google
I'm no longer certain where you're getting your info, however great topic.
I must spend some time finding out more or working out more.
Thanks for excellent information I used to be looking for this
info for my mission.
kikkerland happy birthday crank music box commented on 17-Jan-2014 04:29 PM
Own some thing a little more detailed? :-) As for instance, product reviews or possibly publications dealing with wordpress themes band.
Could I sign up to the articles you write?!
same day loans uk commented on 21-Jan-2014 06:56 PM
Saved as a favorite, I love your web site!
Lululemon Canada commented on 01-Feb-2014 06:42 PM
a gathering. If you get into the medium you need, learn
to confirm that 'https' is speak in our trunk, requires sprightliness
to uncovering and translate the male horse companion join.
oft, this provide amounts to inferior of the radiancy determine geographic point precisely okay, so be on your fomite.
If this is Lululemon Outlet Online Sale Lululemon Outlet Online you do not try to assume a power online can be same afflictive, specially when you
are intimately on your knowledge and message. It is lonesome existing on the distributer's reviews to look share-out gift a slice of style any longer.
You require to dig for what you
silver shoes uk commented on 02-Feb-2014 07:26 PM
Hi i am kavin, its my first occasion to commenting anywhere, when i
read this post i thought i could also create comment
due to this sensible piece of writing.
mitsubishi starmex aircon review commented on 04-Feb-2014 05:37 AM
Woah! I'm really enjoying the template/theme of this website.
It's simple, yet effective. A lot of times it's hard to get
that "perfect balance" between superb usability and visual appeal.
I must say you have done a superb job with this. Additionally, the blog loads super fast for me on
Chrome. Outstanding Blog!
international removals commented on 07-Feb-2014 09:50 AM
The Wolf Pack were able to pick up one point in
the young season with the shootout loss. Chemical constituents are glycyrrhizin,
flavones, coumarins. Video chat likewise has whenever messaging feature and that is ideal
when mic will not be available. What much more would 1 want
when the live lady performs your each and every want.
skype credit free commented on 04-Mar-2014 05:52 PM
Whats up are using Wordpress for your site platform?
I'm new to the blog world but I'm trying to get started and set up
my own. Do you require any coding expertise to make your own blog?
Any help would be really appreciated!
Funny Highway Videos commented on 04-Mar-2014 11:34 PM
Hurrah! Finally I got a webpage from where I be capable of actually obtain valuable data concerning my study and knowledge.
rlslog commented on 06-Mar-2014 05:55 PM
Download All Recent Games, Movies, Apps, Mobile Stuff and everything else for free at

You can download from the following categories

Full Version Applications for Android, iOS, MAC, Windows
Full Version Games for Linux, MAC, PC, PS3, Wii, Wii U, XBOX360 and other systems
Full Movies And Cinema Movies BDRiP, Cam, DVDRiP, DVDRiP Old, DVDSCR, HDRiP,
R5, SCR, Staff Picks, Telecine, Telesync, Workprint
Full Music Album MP3s and Music Videos Music, Albums, iTunes, MViD, Singles/EPs
Full Version Ebooks eBook Magazines

Download all you want for free at
survey bypass commented on 06-Mar-2014 08:17 PM
you're in point of fact a good webmaster.
The web site loading pace is amazing. It kind of feels that you're doing any distinctive trick.
Also, The contents are masterpiece. you have done a fantastic task
on this matter!
psn code generator commented on 06-Mar-2014 10:06 PM
Greetings from Colorado! I'm bored to death at work so I decided to check out your
site on my iphone during lunch break. I love the information you provide here
and can't wait to take a look when I get home.
I'm surprised at how quick your blog loaded on my phone ..
I'm not even using WIFI, just 3G .. Anyhow, awesome blog!
twitter hacker commented on 06-Mar-2014 11:19 PM
Hello! This post couldn't be written any better! Reading through this post
reminds me of my old room mate! He always kept talking about this.
I will forward this article to him. Fairly certain he will
have a good read. Thank you for sharing!
international removals commented on 08-Mar-2014 10:33 PM
By default, online gambling is illegal, which means operating online
casinos is also part of the illegal activity. Playing at one online casino all the time can create
a comfort level for the user. On a single platform, you can get complete information about the
casino. Aztec's Millions is the other RTG
game with a jackpot over $1 million.

Post a Comment

Captcha Image

Trackback Link
Post has no trackbacks.

Recent Posts