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The Freelance Writers Blog

Introducing our new website powered by Business Catalyst

Francesca Yates - Thursday, April 29, 2010
My writing partner Duncan Yates and I are thrilled to announce the launch of the latest update of our website, freelancewriters.us. We've launched several updates over the years, but never one like this. As small business owners like many of you, we've been constantly frustrated about being able to manage our online business more effectively.

For example, we understand the power of email marketing; yet, we couldn't afford to regularly use the popular email vendors out there such as Listrak and Constant Contact. Even though we are professional website content writers and Internet writers, we were not able to regularly refresh the content pages of our Freelance Writers Dot US website as often as we would have liked, because we had to pay our webmaster to make every change and addition.

As non-techies, everything we thought about doing seemed to be very tedious, confusing and expensive. Sad to say, we became passive about our website, instead of actively engaged in running a dynamic online business. We remained moderately busy due to repeat business from our loyal clients; however, as a result of our inattentiveness, our SEO rankings fell with a resounding THUD.

Last summer (2009), our long-time friend and SEO expert Evan Caulfield, Cybermed Marketing, in Burke, VA told us about Business Catalyst, a new website management system from Adobe, the iconic developer of some of the most popular Internet software programs such as Dreamweaver, Acrobat, and Photoshop.

Evan was attending a conference and overheard a casual conversation between two web developers during a break. Adobe hadn't  officially announced Business Catalyst at that time. Evan was intrigued by what he heard and began to research it. What he discovered was an amazing full-bodied online business management system -- Business Catalyst. He quickly realized that the system was truly awesome. He signed up to market it, went through their training program and became a Certified Business Catalyst consultant. We became his first Business Catalyst customer.

In my next blog, I'll tell you in more detail about how it has already revolutionized the way we market our professional content writing services. It’s a true godsend for any size business. By the way, we were invited to become a Business Catalyst reseller, but we decided that we wanted to simply stick with what we do best -- WRITING. But we are so enthusiastic about how Business Catalyst is empowering us for greater success online that we are eager to share our experience with you.
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Several times over the last eight years, Tottenham have had victory against Arsenal within their grasp, only to let it slip away in the late stages.History repeated itself at the Emirates Stadium on Wednesday night, as Tottenham took a first-half lead, only to see Arsenal nick a goal in the late stages again and earn a 1-1 draw in the first leg of their Carling Cup semifinal encounter.Arsene Wenger, as expected, fielded a young lineup, though the in-form Eduardo, whod started and scored in all three of Arsenals previous Carling Cup matches, was left on the bench, with Nicklas Bendtner and Robin Van Persie getting the starting assignments up front. Even with all of the reports linking Jens Lehmann with a move back to Borussia Dortmund, it shouldnt have been much of a surprise to see Lukasz Fabianski in goal, as hed started the previous three Cup ties.Juande Ramos has made good use of his starters in the competition, and did so again for the first leg, with one notable exception, as Paul Robinson was sitting in the stands, with Radek Cerny getting the gloves for the clash. Its too early to read too much into that move, but Robinson has had his struggles, and you cant fault Ramos for giving Cerny a chance to prove his worth as the #1.Both sides created opportunities in the early going, with the pace of Theo Walcott troubling Spurs a couple of times in the first several minutes. However, nothing came out of either run into the box, and the same can be said for Tottenhams first real chance. It came in the fifth minute when Ledley King got behind the defense, only for Aaron Lennon to make a mess of the cross, which wouldnt be the last time that would happen on the night.The best chance of the first 15 minutes came from the home side, when Justin Hoytes cross found Bendtner, who had a glorious chance from close range, but his header didnt have enough on it, and Cerny beat it away.After that point, Dimitar Berbatov, much like Shaun Wright-Phillips on Tuesday night for Chelsea, took it upon himself to terrorize Arsenals back line. Whether or not hell be in a Manchester United or Chelsea uniform in the near future is anybodys guess, but he gave a shining example of why Ramos is so determined to keep him. In the 24th minute, the brilliant Bulgarian set up a scoring chance by winning a free kick on the edge of the box, but Jamie OHaras go at goal was wide.Just past the half-hour, Berba was at it again, setting up strike partner Robbie Keane with a feed into the box, and though Keane couldnt get a shot off, the ball fell to Steed Malbranque, who sent his shot just wide.Malbranque would have another chance just as quickly, as Arsenals inexperienced keeper was nearly made to pay for a questionable decision to come out and take on a hard-charging Keane.Two minutes later, Berbatov tried his luck from about 25 yards out that Fabianski did good to parry.With all the pressure that Spurs were putting on, a goal was inevitable, and it would come in the 37th minute, with Berbatov unsurprisingly playing a part in it.But, instead of scorer, he was provider. His volleyed pass found Keane, whod broken away into space with Jermaine Jenas. The Irishman laid off it off for Jenas, who applied the finishing touch to give Tottenham a well-deserved lead.It should have been 2-0 in the first minute of injury time, when the ball came to Berbatov, who would have likely beaten Fabianski if he had been more timely with his effort from about 10 yards, but over-confidence must have gotten the best of him, as his shot was pretty tame and into the keepers chest. The second half wasnt as action-packed as the first, but if there was a second goal to come, youd have expected it to be from Spurs, as they continue to force the issue as the match went into the final 20 minutes.Thats when Arsenal came to life again, and had a couple of chances to scratch the scoresheet.In the 73rd minute, King gave away a dangerous free kick on the right side of the box, but Armand Traores wild effort would have only been a goal if the net was in the stands.Shortly after, Abou Diaby had an effort from the edge of the box, but still, Spurs held steady, and should have wrapped the victory up as things edged towards the final ten minutes when Pascal Chimbonda set up King with a sitter, but he doesnt get paid for his finishing skills, as evidenced by his lackluster effort. And within moments, Arsenal pulled one out of the hat to draw themselves level, putting Spurs to the sword for not having increased their advantage.Halftime sub Eduardo slid a pass through to Walcott, who have weaved his way through two Tottenham players and into open space. Lee Young-Pyo slid in on Walcott as he looked to get off a shot, but the only thing the Korean might have succeeded in doing was helping direct the ball off of the youngsters body and past a discombobulated Cerny and in.In the final minutes, Ramos brought on Jermain Defoe, sporting something resembling a haircut, and he had a late chance to give everyone something else to talk about, but alas, only his head was reminiscent of Ronaldo, and not his finishing.In the end, the Sol Campbell voodoo doll struck again, with Tottenham letting another one slip away, and along with it, a decidedly distinct advantage for the second leg.However, even though they couldnt get the victory, Spurs should feel confident heading into the second leg, because the comforts of home might see more of those missed opportunities from the Emirates translate into goals at White Hart Lane, where theyre averaging three goals a game in the league. The key will be the defense, which has been penetrated frequently in league action, but had actually gone without allowing a goal in the Carling Cup before Walcotts late equalizer.As for the Gunners, it wasnt their best performance, but you dont always need your best to get a result. However, Arsene will be expecting more out of his bunch come the second leg, whether or not he decides to include more of his regulars in the starting lineup. As tight as Arsenal and Tottenham have played each other, we can expect and hope for more of the same in the second leg.Will there be more late drama in the second legs of the Carling Cup semifinals? Well have match reports of both encounters in two weeks time.


07/08 Carling Cup Semi First Leg: Arsenal 1-1 Tottenham Grateful Gunners grab late goal.

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