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The Freelance Writers Blog

Introducing our new website powered by Business Catalyst

Francesca Yates - Thursday, April 29, 2010
My writing partner Duncan Yates and I are thrilled to announce the launch of the latest update of our website, freelancewriters.us. We've launched several updates over the years, but never one like this. As small business owners like many of you, we've been constantly frustrated about being able to manage our online business more effectively.

For example, we understand the power of email marketing; yet, we couldn't afford to regularly use the popular email vendors out there such as Listrak and Constant Contact. Even though we are professional website content writers and Internet writers, we were not able to regularly refresh the content pages of our Freelance Writers Dot US website as often as we would have liked, because we had to pay our webmaster to make every change and addition.

As non-techies, everything we thought about doing seemed to be very tedious, confusing and expensive. Sad to say, we became passive about our website, instead of actively engaged in running a dynamic online business. We remained moderately busy due to repeat business from our loyal clients; however, as a result of our inattentiveness, our SEO rankings fell with a resounding THUD.

Last summer (2009), our long-time friend and SEO expert Evan Caulfield, Cybermed Marketing, in Burke, VA told us about Business Catalyst, a new website management system from Adobe, the iconic developer of some of the most popular Internet software programs such as Dreamweaver, Acrobat, and Photoshop.

Evan was attending a conference and overheard a casual conversation between two web developers during a break. Adobe hadn't  officially announced Business Catalyst at that time. Evan was intrigued by what he heard and began to research it. What he discovered was an amazing full-bodied online business management system -- Business Catalyst. He quickly realized that the system was truly awesome. He signed up to market it, went through their training program and became a Certified Business Catalyst consultant. We became his first Business Catalyst customer.

In my next blog, I'll tell you in more detail about how it has already revolutionized the way we market our professional content writing services. It’s a true godsend for any size business. By the way, we were invited to become a Business Catalyst reseller, but we decided that we wanted to simply stick with what we do best -- WRITING. But we are so enthusiastic about how Business Catalyst is empowering us for greater success online that we are eager to share our experience with you.
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