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The Freelance Writers Blog

Our new Business Catalyst website - Part 2: Learning the Ropes

Francesca Yates - Thursday, May 06, 2010
In my last blog, I told you about the exciting launch of our new website,, powered by Adobe Business Catalyst's new online business management platform. My partner, Duncan Yates, and I are professional Internet writers, website content writers and SEO copywriters who work with many web design firms and SEO companies across the United States to give their clients the missing piece in their marketing strategy -- professional, results-getting content for all of their Internet needs.  We're very good at what we do; but when it comes to the more technical aspects of being an online business, we've had to rely heavily on our techie colleagues to explain, handle and implement the simplest things. And, naturally, we pay them for everything they do.

When our SEO colleague, Evan Caulfield, of Cybermed Marketing, introduced us to Adobe's new Business Catalyst platform last summer, we were blown away. He explained how  Business Catalyst now provides a powerful backbone to our website with an impressive set of six  tools that are so easy to use, even Duncan and I can use them.  Now instead of having to rely on webmasters to keep our website fresh or pay email marketing companies to send out emails for us, we can do it ourselves for free. 

The six tools are:  1) Text Editor;  2) Ecommerce; 3) Contact Forms; 4) Customer Relationship Management Tool; 5) Marketing Reports Tool; and 6) Email Marketing Tool.

This is amazing!  For the first time since we launched our first website in 1995, control of our online business is almost completely in our hands. But before we could control everything, we had to learn the ropes.  That's where Evan, our personal Certified Business Catalyst Consultant came in. He was fully trained on the system and took us under his wing. I'll tell you more in my next blog about what kind of student I've been.
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