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The Freelance Writers Blog

Content Writing for Ecommerce Website: Crate Covers and More

Francesca Yates - Friday, December 17, 2010
We first met Stella, the designer and founder of Crate Covers and More in 2007 when her web designer, Shawn Maida, recommended us as website content writers. Shawn had developed her first website for her new product line of designer-quality covers for dog crates and dog beds. We wrote new content for a few of her main pages, not the product pages.

What struck me most about Stella was how she so elegantly transformed ugly, utilitarian dog crates and nondescript dog beds into fashionable home decor accents. She told me that her new product line combines two passions into one business--her love of dogs and her love of sewing and design.

Fast forward to 2010.  Stella emailed me to let me know that she was finally ready to upgrade her old ecommerce site. Business was going well. She had found an enthusiastic and receptive niche in the dog products industry with her crate covers and dog bed covers. But increased traffic to her website was overwhelming her original site. In spite of her "growth pains", her sales were growing constantly. Shawn Maida was coordinating the design.

It was time to have a full-bodied ecommerce site written by experienced ecommerce website writers.


We were so excited to be chosen as the website content writers for Crate Covers and More. We began by re-writing every product description. Her original product descriptions gave the facts and features of the products, but weren't focused on customer benefits. As veteran direct response writers, the writing team here at Freelance Writers Dot US knows how to write compelling and enthusiastic content that communicates the wonderful benefits of a product and motivates shoppers to buy.

Once the product descriptions were written and approved by Stella, we began writing the home page, About Us page (this is the subject for a future blog) and several other main menu pages. We're proud to tell you that Stella was thrilled with our ecommerce website writing. Read Stella's comments in her unsolicited testimonial.

If you're ready to empower your new or existing ecommerce site with our sales-boosting ecommerce website writing, contact Freelance Writers Dot US for a free quote today!

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